Objective: Review new combination footwear and product signage display for proper graphic design and production.
My Role: Project Manager overseeing signage template creation and conveying graphic specifications to print vendor.
Key Actions:
- Directly inspected, measured, and documented prototype signage fixture.
- Delivered details of the fixture including method of graphic installation and view areas to print vendor.
- Provided samples of proposed graphic materials within client specified environmental sustainability targets.
- Informed design team of fixture dimensions for overall graphic creation and consideration to view area and product placement.
Outcomes:
- Secured client approvals in establishing standards for the creative design, paper quality, and printing methods for new fixture.
- Delivered graphics ready for installation by store employees with considerations for shoe risers and placed product.
