Objective: Create product or informational campaign signage for a retail environment using brand standards.
My Role: Retail graphic and production designer, layout specialist, typography mastery.
Key Actions:
- Generated meaningful options as necessary for swift client approval with oversight of in-house Art Director.
- Placed proposed designs in 3D store models using SketchUp, and signs in client presentations using Adobe InDesign.
- Maintained clean files for rapid release to a printable form with strict adherence to proper layers, color profiles, and appropriate bleed in Adobe InDesign or Illustrator.
- Kerned individual words and organize copy to eliminate widows, orphans, and rivers.
Outcomes:
- All signage delivered on time for production and shipping to retail stores across the United States.
- Gained proficiency in kerning to the level of being able to approve kerning of fellow designers in lieu of the Art Director.
- Trusted to break signage templates and create custom templates for individual marketing campaigns and create template standards for signage intended for brand new fixtures.
