Objective: Create impactful marketing materials for current and prospective clients in accordance with a strict brand style guide.
My Role: Graphic designer, generate interesting designs, deliver printable files, liaise directly with preferred print vendor for file transfer, paper selection, and quality assurance.
Key Actions:
- Participated in broader marketing planning discussions that included strategies for generating leads and providing informational material about the services of the company.
- Led design of select marketing pieces including an informational one-pager on new legislation, a case study, promotional postcard, and client newsletter using Adobe Illustrator and InDesign.
Outcomes:
- Delivered final physical deliverables within assigned schedule.
- Approved to permanently lead the design of the client newsletter.
