Objective: Adapt design concept into an existing fixture within budget and strict timelines for a seasonal retail story.
My Role: Retail graphic and production designer, 3D modeler, protect brand identity.
Key Actions:
- Researched materials and printing methods to maintain brand’s vision for product display.
- Explored design concepts with direct supervision of in-house Art Director, creating 3D renders in SketchUp for client approval.
- Translated rough design comps into polished files with proper layers, color profile, bleed, and kerned typography for production in Adobe Illustrator.
Outcomes:
- Exceeded client expectations of creating a footwear riser that maintained the same look and feel as the original global concept within budget.
- Met all timelines and final display delivered to stores on time for seasonal story’s launch.
