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Emily Igawa's Portfolio
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Nike by Flatiron Initiative Zones

Objective: Execute campaign and marketing strategies at Nike by Flatiron in the entrance to the store with custom hanging fabrics and complementary graphics.

My Role: Project Manager overseeing creative asset production, vendor coordination, and installation.

Key Actions:

  • Partnered with external vendors to deliver creative on time and within budget.
  • Researched fabric types and partnered with producing partner to create test samples for client inspection and approval.
  • Delivered creative briefs to internal and external teams, acted as intermediary between creative teams and client, and secured approval through presentations and sample prints.
  • Coordinated installation and safe storage of permanent store creative for re-installation at close of campaign.

Outcomes:

  • Met client expectations for quality and brand consistency.
  • Custom graphics installed on time and original graphics properly re-installed at conclusion of campaign.
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Emily Igawa's Portfolio
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