Objective: Create impactful marketing materials for current and prospective clients in accordance with a strict brand style guide.
My Role: Graphic designer, generate interesting designs, deliver printable files, liaise directly with preferred print vendor for file transfer, paper selection, and quality assurance.
Key Actions:
- Participated in broader marketing strategy discussions that included a comprehensive year-long marketing plan including trade show attendance, graphic direction, and advertisement directives.
- Led design of select marketing pieces including a case study, promotional poster for a trade show, and direct mailer post cards using Adobe Illustrator.
Outcomes:
- Delivered all designs within deadlines for physical items to be distributed in accordance to overall marketing plan.
