Objective: Create attractive organization of product or campaign imagery for retail display.
My Role: Retail graphic and production designer, layout specialist, 3D modeler.
Key Actions:
- Ideate meaningful options of image layouts with attention to rhythm, scale, and overall composition.
- Created 3D models in SketchUp from engineering drawings of gallery walls.
- Maintained clean files for rapid release to a printable form with strict adherence to proper layers, color profiles, and appropriate bleed in Adobe InDesign or Illustrator.
- Compiled renders of in-store mockups and details of proposed gallery walls for client approval in Adobe InDesign.
Outcomes:
- All gallery frames delivered on time for production and shipping to retail stores across the United States.
- Generated a template for custom gallery wall featured at Nike SOHO for future creative requests.
