A not-for-profit event produced by VistaRocks4Charity, LLC to benefit local school music programs in the community. As it was the second year of the event, there was an established identity. I used the same colors and typefaces per the organization’s request. The music-swirl of magenta and orange had been developed for the previous year and was part of the established brand that I needed to build upon.
The biggest challenge was reusing these elements in a new way. I developed the concept of a crowd celebrating in front of the music swirl and this became the primary imagery for 2013. The team identified three major groups they wished to target for the event: (1) those who love music (2) parents of youth involved in music programs (3) the party crowd interested in beer and wine. I was asked to generate a poster for each. I created posters, banners, handbills, social media graphics, web sliders, press kits, flyers, lip balm labels, stickers, and event tickets.
Programs used include Adobe After Effects, Flash, Illustrator, InDesign and Photoshop.