A not-for-profit event produced by VistaRocks4Charity, LLC to benefit local school music programs in the community. As it was the second year of the event, there was an established identity. I used the same colors (blue, white, orange, peach) that was used. I also had three fonts that had been used the previous year and was asked to use. The music-swirl of magenta and orange had been developed for the previous year and was part of the established brand that I needed to build upon.
The biggest challenge was reusing these elements in a new way. I developed the concept of a crowd celebrating in front of the music swirl and this became the primary imagery for 2013. The team identified three major groups they wished to target for the event: (1) those who love music (2) parents of youth involved in music programs (3) the party crowd interested in beer and wine. I was asked to generate a poster for each.
I created posters, banners, handbills, social media graphics, web sliders, press kits, flyers, lip balm labels, stickers, and event tickets using Adobe Illustrator, InDesign and Photoshop, and an opening animation in After Effects.