Objective: Create awareness of a not-for-profit, public-facing event to benefit local school music programs in the community for its second year including establishing a website, a social media plan, and creating refreshed marketing materials.
My Role: Marketing specialist, researched target audiences, launched a website, created and operated a social media plan, acted as first point of contact for the event, and developed multiple layouts for physical and digital distribution.
Key Actions:
- Launched and maintained a website with up-to-date lineup information, ticket registration, and volunteer information.
- Managed social media across multiple channels and ran promotional events to increased engagement by 200% over the previous year.
- Assisted in event approval for chosen location by providing 3D renderings of proposed stage setup, event vendors, sanitation access, first-aid stations, and emergency exits using SketchUp and Google Earth.
- Crafted a 2013 identity centered on a love for music utilizing the music-swirl of the previous year and established colors of magenta and orange.
- Translated 2013 graphic language into posters, banners, handbills, social media graphics, web sliders, press kits, flyers, lip balm labels, stickers, short promotional videos and event tickets in Adobe After Effects, Flash, Illustrator, InDesign, and Photoshop.
- Leveraged previous experience in events to lead all aspects of volunteer registration, drafting volunteer roles and instructions, coordinated with interested parties via email and phone calls, and being available throughout the 18 hour event to lead volunteer orientation, answer questions, troubleshoot any issues with attendees, and the tear-down of the event.
Outcomes:
- $2400 was raised and shared across six local music programs.
- Retained as member of the sponsoring organization’s marketing team despite the organization electing not to continue the event for a third year.
